Market intelligence is a utility, not a luxury.
Knowing why a rating moved, which rival changed price or which creator talked about you should come with the brand.
Paris and the United States
Every brand should know why its numbers move.
Purples was built for beauty, food, coffee and fashion: monitor the market continuously, explain what changed, and hand over the fix ready to approve.
Generic tools: one model for every category, the interpretation left to you
Purples: built for your shelf, with the fix already written
Serum · ratingLast 8 weeks
4.6 → 4.2Why?
Pump complaints since the new batch: the slide follows those reviews.
ReviewsConfidence · highThe fix, ready to approveReplies + a supplier note
What we believe
Three convictions, kept every day.
AI drafts. Humans decide.
Purples monitors, diagnoses and writes. Every action that touches the real world stops at your approval, and we publish that number.
Every number cites its source.
If we cannot show the reviews, listings or posts behind a finding, we do not make the claim. Thin data is labelled, never dressed up.
How we work
Honest about proof, serious about data.
We do not rent logos or invent quotes. We publish the sample brief anyone can open, our method, our security commitments, and the names of clients who agreed to be named. Ask us for a reference on the call.
Your data stays yours
Scoped to your workspace, never used to train another brand's model.
Your own logins
Connections run through OAuth with your accounts. You never hand over keys.
Receipts for every decision
Each choice is logged with who, when and why, and the system learns from your reasons.
A person within 48 hours
Access requests, questions and incidents are answered by a named person.
See how we analyse a brand like yours.
A 30-minute demo is the fastest way to judge us: we show Purples on a category like yours and answer the hard questions.