Reviews and listings
Amazon, retailers, Trustpilot and Reddit
“Lovely linen, but tight across the sleeve.”
Amazon review2 days ago- Rival price, promotion and claims at the time of analysis
- Rating velocity and verified share per rival
Fashion & Apparel
Turn style signals into stronger collections.
Track what consumers wear, love and return — across
styles, sizes, colours and retailers. Turn real market signals
into clear insights and product-page recommendations.
- Full market view
Monitor reviews, social posts, competitor launches
and bestseller trends across marketplaces and retailers. - Style, size and colour insights
Know which styles run small, what colours are trending
and which items drive returns — before you launch. - Ready-to-use recommendations
Get clear product-page fixes and collection ideas,
backed by real consumer evidence.
We monitor
- Amazon
- Retailers
- TikTok
- More
Trending style
+142%
Bestseller growth
Oversized jacket
Consumer feedback
“Love the style and quality but it runs large. I sized down and it fits perfectly!”
Amazon reviewSize and fit
Runs large
68%mention it
Top colours this season
+37%demand
Competitor landscape
How it works
Four steps, running continuously.
- 01
We monitor
Reviews, listings and posts,
per style. - 02
We map it
To size, fit, colourway, fabric
and price. - 03
We draft the fix
Size notes, replies, supplier
notes and briefs. - 04
You approve
Nothing ships without
your approval.
Built for every team
From insights to action, for every role.
Different questions. Same answers. Purples gives every team the insights they need to make better decisions, faster.
Explore all use cases
For marketing teams
Turn what shoppers say into campaigns that work.
- Find the messages that resonate
- Spot emerging trends and ingredients
- Track sentiment by product and market
- Get ready-to-use insights for your next campaign
+32%Engagement on top claims
2.3xMore positive sentiment
Top 3Reasons to buy by category
Trend opportunity AI insight
There’s a growing demand for lightweight, non-greasy SPF for oily skin.
What shoppers say
Finally an SPF that doesn’t feel heavy or greasy!
LightweightNon-greasyOily skin
Trend over time ↗ +68%
JanFebMarAprMayJun
Recommended actions
- 1Highlight the lightweight texture in your next campaign
- 2Showcase real customer reviews about the non-greasy feel
- 3Prioritise this claim for upcoming product launches
For product teams
Hear what shoppers say about texture, fit, taste and packaging.
- Rank friction points by how often they come up
- Compare your formula or fit with rivals
- Catch packaging and quality issues early
- Brief R&D with the shoppers’ own words
23%Reviews mentioning packaging
4.1 → 4.6Rating after a fix
Top 5Friction points per product
Product issue AI insight
Pump failures drive 12% of negative reviews on the serum.
What shoppers say
The pump stopped working after two weeks.
PumpLeaksPackaging
Mentions over time ↗ +41%
JanFebMarAprMayJun
Recommended actions
- 1Send the supplier report with the 41 verbatims attached
- 2Add a usage note to the product page
- 3Re-check the mentions in four weeks
For e-commerce teams
Fix the listing before the rating moves.
- Spot complaint clusters by product and marketplace
- Keep listings and claims consistent across retailers
- Reply to shoppers in your voice, ready to approve
- Watch rating and conversion week by week
+18%Product-page conversion
−71%Negative reviews on a fixed issue
12Listings checked every day
Listing opportunity AI insight
Shoppers search for “fragrance-free”, but the listing never says it.
What shoppers say
Took me ages to find out it’s actually fragrance-free.
Fragrance-freeSensitive skinSearch
Searches over time ↗ +62%
JanFebMarAprMayJun
Recommended actions
- 1Update the product page title and bullets
- 2Reply to the nine shoppers who asked
- 3Add the claim to the Sephora listing
For sales and wholesale teams
Walk into every meeting with the shelf data.
- Find new doors and score them by fit
- Benchmark your sell-through story against rivals
- Draft outreach with the evidence attached
- Track competitor launches by retailer
38New doors found and scored
2xFaster pitch preparation
Top 10Retailers by fit
New door AI insight
Ulta shoppers ask for a clean, lightweight SPF that your range already covers.
What shoppers say
Wish Ulta carried something like this.
UltaClean SPFRange gap
Mentions over time ↗ +54%
JanFebMarAprMayJun
Recommended actions
- 1Draft the Ulta outreach with the evidence attached
- 2Add the three best-fit doors to this week’s brief
- 3Prepare the sell-through one-pager
For founders and directors
Three moves a week, with a yes or a no.
- One brief with the decisions that need you
- Every number linked to the reviews behind it
- Approve, edit or decline from your chat
- Track the impact of what you approved
10 minMost days
3Prioritised moves a week
100%Approved before anything ships
This week’s move AI insight
Approve the pump fix: reply to 12 shoppers and send the supplier report.
What shoppers say
Finally someone answered about the pump.
High impactTwo actionsReady to approve
Rating over time ↗ +0.5
JanFebMarAprMayJun
Recommended actions
- 1Approve the shopper replies
- 2Approve the supplier report
- 3Review next week’s brief
What we monitor
Every mention, mapped to size and colourway.
You connect nothing to start. Reviews, public listings and social
conversations are monitored from day one; your own systems come
later, read-only by default.
Linen Wrap Dress
XSSMLXL
Size MOlive
“Lovely linen, but tight
across the sleeve.”
Social and creators
TikTok, Instagram, Reddit and X
Perfect for summer but I wish
the sleeves were a bit tighter
😍
Trend momentum
0–100
XSSMLXLCreator tiers, fit 0–1
- Creators discovered on TikTok, ranked by fit
- Creator posts measured on Instagram and TikTok
Connected apps
Your own systems, your own logins
ShopifyGoogle Analytics 4Ads accountsSearch ConsoleGmail or Outlook Read-only by default. Connections belong to you.- Monitoring never needs approval; sending always does
- Line sheets uploaded for outreach
What you get
Uncover what’s hot
Uncover what’s hot
and what’s not.
Stay ahead of the market with real-time insights
on what consumers love, what’s losing momentum,
and the trends shaping tomorrow. From fashion
must-haves to emerging categories, Purples helps
you make confident, data-driven decisions.
- Trend detection
Spot rising and declining trends
across products, styles and categories. - Competitive analysis
Track what your competitors are doing,
from launches to pricing and positioning. - Actionable recommendations
Turn insights into opportunities with
curated, ready-to-use suggestions.
Trending
Lavender tones
+124% search interest
Trending styles
Oversized blazers+42%+142%
Y2K sunglasses+43%+96%
Cargo pants+22%+78%
Metallic accessories+23%+65%
Consumer sentiment
82%positive
love the texturegreat qualityperfect for summera bit pricey
Rising trend
Searches for “linen sets”are up +178% this month.
Hot categories
Tops & t‑shirts+42%
Dresses+38%
Accessories+31%
Footwear+24%
Market signals
- New product launches+56
- Competitor moves+32
- Social media buzz+91
- Regulatory updates+12
40,000+products monitoredacross Amazon, Sephora, Ulta and more
20M+shopper reviews analysedand mapped to products
100+subcategoriesfrom serums to SPF sticks
4regulatory marketsUK • EU • US • CA
Where it moves your numbers
Six places a shopper decides, or returns.
Each one leaves evidence in reviews, listings and posts. We track it at product and colourway level and hand you the move; you approve.
Returns
Fewer avoidable returnsProduct pages
Lifts page conversionRatings and reviews
Protects rating and marketplace conversionDrops and share of voice
Demand and share of voicePrice and promotion
Earlier calls on price and markdownsWholesale and ads
New doors, better spend
How it starts
From a 30-minute demo to a shared brief.
No data project, no new tool to learn. One call with our team, then a regular brief and a short list of approvals.
- Day one
A 30-minute demo
Purples on a category like yours, hard questions answered.
- Week one
30-minute setup
Styles, colourways, rival set and markets. Read-only by default.
- From then on
Your brief and approvals
Suggested moves and one real customer quote. Each draft waits for you.
- Every month
Re-measure and scale
Every shipped fix re-measured. Then a second marketplace or boutiques.
Questions, answered straight
What apparel founders ask first.
Can you tell us why our products are returned?
We analyse returns reasons as shoppers write them, “runs small”, “pilled after two washes”, and cluster them per product, size and colourway. We do not connect to your warehouse system: your report says how many, we say why, often weeks earlier.
Is the fashion line as deep as your beauty line?
Not yet, and we would rather say so. Beauty is our deepest line. Fashion runs on the same engine with vocabulary tuned to fit, fabric, sizing, returns and drops; cosmetics claims rulebooks do not apply.
Do you track rival prices and promotions over time?
No, and we say so. At each check we note rivals' price, promotion and claims as they stand that day, beside yours. A snapshot you can act on, not a price history.
How do you find creators who fit our aesthetic?
Creators are discovered on TikTok, ranked by a brand-fit score from 0 to 1, in tiers from S to D. Outreach goes from your own Gmail or Outlook, at most one message per creator every 30 days, and waits for your approval.
See Purples on a range like yours.
Book a 30-minute demo: fit and returns language, rival prices and promotions, and the creators talking about your drops.