After setup · on request
Portfolio agent
Sorts every product into one of eight concerns, with the reason and one next step.
One agent per job
AI agents do the legwork. You make the calls.
Specialised agents for your products, rivals, social and creators, compliance, ads and wholesale. Each runs on request or on a schedule you choose.
- Each agent does one job well
- You choose how far each one goes
- Nothing goes out unless you approve it or switch it on
- Portfolio agentSorting 41 products into eight concernsRunningDone
- Research agentCompetitor scan · 5 rivalsRunningDone
- Social and creator agentScoring trend momentumRunningDone
- Compliance agentChecking a rewrite under EU rulesRunningDone
- MonitorsReview-bomb alarm armedWatching
- Ads agentLooking for wasted spendRunningDone
One change waits for your approvalAds agent
Pause 3 keywords with no sales
Meet the agents
One agent per job.
Purples Chat sits in the middle and calls the right agent for each question.
On request
Research agent
Runs a full product read, a competitor scan, a brand check or a category brief.
On request · scheduled
Social and creator agent
Listens to mentions, scores trends, finds TikTok creators who fit and measures their posts.
On every rewrite
Compliance agent
Checks copy against UK, EU, US and Canadian claims rulebooks and blocks high-risk pages.
Purples Chat
The assistant you talk to. It calls the right agent for each question.
See Purples ChatScheduled
Monitors
Fourteen watches that run on a schedule, slow down when quiet and speed up when something moves.
Scheduled · on request
Ads agent
Finds wasted spend and missed winners, then proposes the change with the numbers.
Early access
Trade outreach agent
Finds spas, stores and pharmacies that fit, scores them and drafts the emails.
Scheduled
Honest notes
Points out habits that cost you, like unanswered negative mentions. Three at most.
How far each agent goes
You set the leash.
Three levels, chosen per task. Most teams start with drafts.
Report only
The agent tells you what it found. Nothing else happens.
Draft for approval
The agent prepares the reply, the page or the change, and waits on an approval card.
Send automatically
Only for tasks you switch on, from the Monitors screen, by someone with the right permission.
Safeguards
Busy agents, with brakes.
Approvals expire
A card nobody answers expires, so nothing stale ships later.
Caps on every run
Limits on runs per day, and on the size of every ad change.
Everything logged
One log of every send, search and change, with the before and after.
A way back
Published copy and ad changes can be rolled back.
Questions, answered straight
What teams ask about the agents.
Do the agents run without me?
They can run on a schedule, but what they do stays at the level you set: report, draft for approval, or send automatically for the tasks you switch on.
Will they flood my inbox?
No. Monitors slow down after eight quiet runs, honest notes are capped at three, and approvals expire instead of piling up.
Can I see what an agent did?
Yes. Every send, search and change is logged with the before and after, so your team, or your counsel, can trace it later.
Which agent should I start with?
The Portfolio agent. It sorts every product you sell on day one, with nothing to connect.
Put the agents to work on your brand.
Book a 30-minute demo. We show each agent on a category like yours.