Answer questions
About any product, rival or review, with the evidence and a confidence level.
Your AI assistant, built into Purples
Ask Purples anything about your brand.
Purples Chat runs on leading large language models and answers from your reviews, rivals, mentions and connected apps. The evidence comes attached.
- Twelve jobs in one chat
- Every number cites its source
- Anything that sends or changes waits for your yes
Why is my serum slipping in the UK?
Pump complaints have risen since the new batch, and a rival now leads on "lightweight". The rating slide follows the pump reviews.
Amazon UK reviewsSephora UKRival pagesConfidence · high
Reply to the pump reviewsSupplier note on the batchApprove
How do I compare with my three closest rivals?
You win on texture, tie on scent and lose on packaging. The gap to the leader is mostly review count.
WinTextureTieScentLosePackaging
Watch the leader every weekApprove
Rewrite this product page for the EU.
Here is the page in your voice, checked against the EU rulebook. Two claims were softened; each finding cites its rule.
94/100EU check · low risk
Publish to your storeApproveEdit first
Everything Purples Chat can do
One chat. Twelve jobs.
Ask in plain words. Purples Chat works out what you need and picks the right tools.
Ask and analyse
Research
Searches the web, social networks and retail reviews to fill the gaps.
Analyse a product
What moved, why, and what to do next.
Benchmark rivals
A competitor scan, a whole-brand check or a category brief, in minutes.
Create
Rewrite product pages
A new page in your voice, checked against claims rules.
Create files
PDF, Word, Excel, PowerPoint and live dashboards, ready to share.
Draft messages
Emails, Slack and Notion notes, and Klaviyo campaigns, ready for your yes.
Read your files
Images and PDFs up to 20 MB: briefs, price lists, screenshots.
Act and remember
Set up watches
Turns a question into a monitor that keeps watching for you.
Work on your ads
Reads your ad numbers and proposes changes for approval.
Remember your brand
Learns your people, voice and goals. You can correct or erase it.
Recall past work
Finds an earlier diagnosis, draft or mention in seconds.
Try asking
Questions brand teams ask Purples Chat.
Pick one to see the kind of answer you get. Answers are illustrative.
Answer · with evidence
Pump complaints since the new batch explain most of the slide; a rival leads on "lightweight".
ReviewsRival pagesConfidence · high
Next moveReplies and a supplier note, drafted and waiting for you.
Benchmark · in seconds
A 12-metric table marked win, tie or loss against each rival, with the gap to the leader.
WinTextureTieScentLosePackaging
Next moveA weekly competitor pulse on the leader.
Draft · rules checked
The page rewritten in your voice and scored out of 100 under EU rules; each finding cites its rule.
94/100EU check · low risk
Next movePublish to your store, after your approval.
File · ready to share
A PowerPoint deck with ratings, the rival benchmark and share of voice, every chart built on real figures.
PowerPointPDFExcel
ReadyIn one to two minutes.
Shortlist · ranked by fit
C3Fit 0.90 · 0.86 · 0.79
Creators found on TikTok, scored for brand fit from 0 to 1, with the email found where possible.
C3Fit 0.90 · 0.86 · 0.79Next moveOutreach drafted from your own inbox, waiting for you.
Watch · set up from the chat
A weekly competitor pulse on that rival: listings, claims, ratings and review velocity.
Weekly competitor pulseReport only
NoteMonitors created from chat can report or draft, never act alone.
How Purples Chat answers
From question to answer in three steps.
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1
Understands the request
It decides whether you need an answer, research, a file, a draft or an action.
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2
Gathers the evidence
Your reviews, rivals, mentions and connected apps first, then the web when needed.
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3
Answers, or drafts and waits
Every number cites its source. Anything that sends, publishes or changes waits on an approval card.
Built to be trusted
Smart, and careful with your brand.
Approval cards
Publishing, sending or changing anything shows a card first: approve, edit first or reject.
No invented figures
Charts use real figures only. Where the data is thin, it says so.
Memory you control
Tell it once. Correct it or wipe it at any time.
Your data stays yours
Scoped to your workspace and never used to train another brand's model.
Questions, answered straight
What teams ask about Purples Chat.
Is Purples Chat the same as a general chatbot?
No. A general chatbot has no view of your market. Purples Chat works from your reviews, your rivals’ pages, your mentions and your connected apps, cites every number and drafts the fix in your voice.
Can Purples Chat act on its own?
Only as far as you allow. Monitors created from chat can report or draft, never act alone. Publishing, sending and changing anything waits for an approval card unless your team switches a task to send automatically.
What files can I share in Purples Chat?
Images (PNG, JPEG, WebP, GIF) and PDFs up to 20 MB, such as a brief, a price list or a screenshot of a rival page.
Ask Purples about your own brand.
Book a 30-minute demo. We bring Purples Chat and a category like yours.