Know what food lovers taste and what drives their choice.
Every review, social post and retailer listing about your product, mapped to flavour, ingredients, packaging, occasion and price. Get clear insights to innovate, position and win in a competitive market.
Discover the real words, visuals and moments that resonate, and fuel your content and positioning.
@foodie.diaries120K followers“So refreshing and perfect for summer! Love the natural ingredients.”Instagram · 3 days agoTasteNatural ingredientsRefreshingSummer
Understand what content and messages drive engagement
Spot rising flavours, occasions and claims
Find creator trends and UGC to inspire your next campaign
E-commerce & operationsTake action
Fix issues and improve the shopper experience.
Catch recurring issues, track product performance and make data-backed decisions, without manual work.
Damage“The box arrived damaged and the bottle was leaking.”Amazon review · 2 days agoIssue breakdown
Packaging42%
Delivery24%
Leaking18%
Wrong item10%
Other6%
Draft a note to your co-packerApprove
Monitor quality, packaging, delivery and stock issues
Track product ratings and mentions in real time
Share clear insights with suppliers and retailers
Purples AI
From reviews to real growth.
See what people love, what to improve, and where the next opportunities are — all from real consumer reviews, across every channel.
Consumer TrendsSpot emerging flavours, habits and new usage occasions.
Competitive AnalysisUnderstand how you compare, and where to win.
BenchmarkingTurn insights into clear actions, backed by data.
Each finding cites the reviews, listings or posts behind it. Each fix stops at an approval card: approve, edit first or reject.
Taste and texture
Know which words sell, and which sink.
Every review sorted into the taste and texture words shoppers use: smoothness, crunch, "too sweet", "tastes stale". Per product and flavour, with the rival beside it.
Topic battlegrounds per rival: win, lose or contested
Name a city and a venue type. We find cafés and delis, score the fit, find the email and draft the first message from your price list.
Fit Score 0–100, emails badged Verified, Likely or Unverified
Up to 1,000 drafts per run, pipeline from Draft to Won
Trade outreach · Cafés and hotelsManchester
Run 1 · 64 venues found
Venues found64
Fit Score 70+22
Emails found14 verified · 5 likely
Drafts22 · 0 contacted
Ads automation is off by default, with five starter rules. See Ads management
Drafts wait for your approval before anything is sent · illustrative
Freshness and damage
Spot product issuesbefore they becomebrand problems.
From damaged packaging to freshness concerns, Purples connects reviews across retailers and social channels to detect emerging issues, uncover their root causes and recommend the next best action.
Early detectionSpot spikes in complaints and unusual signals in real time.
Root cause analysisUnderstand what’s really happening behind the reviews, per product and retailer.
Action readyGet a draft response or a packaging note, ready for your review.
“Bag arrived split and coffee everywhere...”
3 days agoDamaged packaging
1Detect
We cluster similar complaints across all channels.
+320%vs. last 2 weeks23 mentionsin 1 day
15 days agoToday
+3
2
Understand
We identify the main themes and what’s driving the issue.
Main complaints
Bag arrived split or leaking52%
Roast date missing or old28%
Stale taste12%
Other8%
Customer photosView all
3
Act
Get a suggested response or packaging note, ready for your approval.
Suggested actionDrafted by Purples AI
Add a packaging note to reinforce sealing and prevent leakage during shipping.
ApproveEdit firstReject
Pack size and price per unit
Your price per 100 gbeside every rival’s.
We compare pack sizes and price per unit across competitors, so you can see where you stand and spot opportunities.
Clear comparisonPrice normalised per 100 g, across pack sizes and retailers.
See your positionFind out if you’re leading, aligned or overpriced.
Spot opportunitiesIdentify pack sizes or price points with less competition.
Price per 100 gAmazon UK
$2.95You1 kg
$2.60Rival A500 g
$3.90Rival B227 g
$2.30Rival C1 kg
OpportunityExplore a 500 g formatLess competition and high demand in your category.See details
Launches and repeat purchase
Launch a product.See what works.Know what to improve.
Track your new product from day one. See what people love, what they complain about, and what makes them want to buy again.
Follow launch performanceSee how reviews and ratings evolve over time.
Understand what people thinkSpot what customers love and what to fix.
Identify repeat purchase signalsFind mentions of buying again, subscription or recommendation.
What people loveGreat taste62%Healthy snack48%Good texture35%
What to improvePackaging (leaking)28%Too sweet18%Price12%
Would buy againWould buy again24%On subscription8%Recommend to others31%
Purples recommendsKeep the recipe. Improve the packaging.Customers love the taste, but packaging issues may limit repeat purchases.
Where it moves your numbers
Six places a shopper decides, product by product.
Each one leaves evidence in reviews, listings and posts. We track it at product level and hand you the move; you approve.
Ratings and reviews
Protects rating, conversion and the Buy Box
Product pages
Lifts page conversion
Pack size and price per unit
Earlier calls on pack size and price
Repeat purchase and subscriptions
Signals the subscription and bundle opportunity
Launches and new markets
Enter with a plan, not a guess
Wholesale and ads
New doors, better spend
How it starts
From a 30-minute demo to a shared brief.
No data project, no new tool to learn. One call with our team, then a regular brief and a short list of approvals.
Day one
A 30-minute demo
Purples on a category like yours, hard questions answered.
Week one
30-minute setup
Products, pack sizes, rival set and markets. Read-only by default.
From then on
Your brief and approvals
Suggested moves and one real customer quote. Each draft waits for you.
Every month
Re-measure and scale
Every shipped fix re-measured. Then a second marketplace or wholesale.
Questions, answered straight
What food and beverage founders ask first.
Which retailers and communities do you monitor for food and beverage?
Amazon in every marketplace, plus the retailer and review sites you name, Trustpilot and Reddit. On social: TikTok, Instagram, Reddit and X, including brew-method and pantry communities. Every mention mapped to product, flavour and pack size.
Do you track our rivals' prices over time?
No, and we say so. At each check we note rivals' pack sizes, price per unit and claims as they stand that day, beside yours. A snapshot you can act on, not a price history.
Is the food and beverage line as deep as your beauty line?
Not yet, and we would rather tell you. Beauty is our deepest line. Food and beverage run on the same engine with vocabulary tuned to taste, freshness, packaging and price per unit; cosmetics claims rulebooks do not apply.
Can you help us sell to cafés, hotels and stores?
Yes. Name a city and a venue type; we find the venues, score the fit, badge the contact email and draft the first email from your own price list. Sequences go from your Gmail or Outlook, and every draft waits for your approval.
See Purples on a shelf like yours.
Book a 30-minute demo: taste and freshness signals, rival packs and prices, and the communities talking about your category.
@foodie.diaries
What shoppers love
Emerging flavours
+120%
+85%
+62%
+40%
Overall sentiment72%Positive72% Positive18% Neutral10% Negative
Top topics
@foodie.diaries120K followers
2 days ago
”
Generate a co-packer noteBased on consumer feedback
$2.95
$2.60
$3.90
$2.30
Oat & Berries Granola Bars