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Skincare, cosmetics, haircare, fragrance, bodycare

See what’s shaping beauty demand before the market moves.

From viral ingredients to rising complaints, Purples analyses
millions of reviews, competitor launches and market signals
to give you a 360° view of your category — and clear
recommendations to act on.

Book a demo See the engine
  • 40,000+ products and 20M+ reviews analysed
  • Global coverage (US, EU, UK, Canada and more)
  • Competitor launches, trends and consumer signals
  • Nothing is published without your approval
Trending ingredients +142%
  • Peptides
  • Ceramides
  • Niacinamide
Rising complaints +68%
  • Leaking cap
  • Irritation
  • Strong fragrance
AmazonSephoraUltaTrustpilotReddit
AI recommendation

Consider reformulating the cap
to reduce leakage issues.

Illustrative example
How it works

Four steps, running continuously.

  1. 01

    We monitor

    Reviews, launches, social and
    market signals.

  2. 02

    We map it

    To ingredients, claims, shade,
    skin type and price.

  3. 03

    We draft the fix

    Prioritised fixes, checked
    against your market rules.

  4. 04

    You approve

    Nothing ships without
    your approval.

Purpose-built for every beauty leader

Social intelligence

Turn conversations into opportunities

Capture emerging trends, customer needs and
pain points across reviews, social media and
online communities — before they hit the market.

Reviews analysisSocial listeningTrend detectionVoC insights Example insightGrowing demand for barrier repair
  1. Signal

    Increase in mentions of “skin barrier” across reviews and social media.

  2. Analysis

    Demand is growing across all key markets, driven by sensitive skin concerns.

  3. Opportunity

    Consider expanding your barrier repair range with a lightweight daily serum.

Trending topicsSkin barrier+142%Sensitive skin+89%Peptides+67%
Sentiment78%Positive
Customers are asking for a
lighter, fragrance-free version
for sensitive skin.320+ mentions this month
Top pain pointsToo richFragranceCauses redness
Top positive driversSoothes skinLightweight textureVisible results
Illustrative example
Product innovation

Product Innovation

Turn consumer signals into validated product concepts.
Spot unmet needs, analyse ingredients, claims and formats,
and benchmark innovation pipelines to create products
that win.

Ingredient trendsWhite space analysisConcept validationCompetitor launches Example use caseA new hydrating serum concept
  1. Signal

    Rising demand for barrier-repair serums with lightweight textures on TikTok and reviews.

  2. Action

    We analyse top ingredients, claims and formats, and identify a white space: fast-absorbing, fragrance-free serums for sensitive skin.

  3. Impact

    You get a validated concept with key claims, ingredients and benchmark examples to bring to market faster.

Trending ingredients+142%Ceramides+142%Peptides+89%Niacinamide+67%
White space opportunityHigh demand for lightweight,
fragrance-free serums for
sensitive skin.
Consumer feedback“Lightweight, no fragrance
and feels great on sensitive
skin. Finally a serum that
hydrates without irritation.”Sephora review • 2 days ago
Top unmet needsFragrance-freeFast absorptionSuitable for sensitive skinNon-comedogenic
Winning opportunitiesBarrier repairLightweight textureMinimalist formulaClean ingredients
Illustrative example
D2C & channel growth

Grow in the right channels, with the right products.

Track performance, spot new opportunities and understand
what drives growth across all your channels — from your D2C
site to marketplaces and retail partners.

Channel performanceRetail executionAssortment optimisationPricing insights Example use caseExpanding a skincare line in new retail channels
  1. 1. We monitor

    Sales, visibility, reviews and competitor activity across D2C, marketplaces and retail partners.

  2. 2. We analyse

    Identify high-potential channels, winning products and growth drivers, with evidence from the market.

  3. 3. We recommend

    Get clear, prioritised actions to optimise your assortment, pricing and channel strategy.

  4. 4. You decide

    Review, adapt and implement the best opportunities for sustainable growth.

Channel performanceSales growthaAmazon+82%SSephora+56%UUlta+34%D2C Website+28%Retail (US)
Top opportunitiesSPF skincare+142%Lip care+89%Body care+67%
Main barriersOut of stockHigh price vs competitorsLimited shade rangePackaging feedback
Growth driversStrong demandPositive reviewsInfluencer tractionChannel expansion
Consumer feedback“Love this sunscreen, finally
no white cast. Wish the tube
was bigger!”Sephora review • 2 days ago
a
S
U
S
Illustrative example
Market research

Turn market complexity into clear answers.

Understand your category, size opportunities, analyse
consumer needs and benchmark competitors — so you can
make confident, data-backed decisions.

Market sizingConsumer insightsCompetitive benchmarkingTrend forecasting Example use caseIdentifying a white space in sensitive skin care
  1. 1. We monitor

    Scan market data, reviews, launches, patents and scientific publications across regions.

  2. 2. We analyse

    Identify unmet needs, growing claims and emerging trends with AI-powered analysis.

  3. 3. We recommend

    Deliver clear market insights and prioritised opportunities, supported by data and examples.

  4. 4. You decide

    Use the insights to guide your strategy, from concept testing to go-to-market.

Market size & growthSensitive skin care$12.4BMarket size 2025+7.8%CAGR 2025–2030Growing demand
driven by barrier repair
and clean formulas20232024202520262027202820292030
Top consumer needsSkin barrier repair+42%Fragrance-free+37%Clean ingredients+28%Dermatologist approved+24%
Competitor benchmarkingMoisturizersHighLowReview sentiment020406080100Price range ($)Your brand
OpportunityHigh demand for lightweight,
fragrance-free moisturisers
with barrier-repair ingredients
in the $20–40 range.
Supporting signals“Finally a moisturiser that
doesn’t irritate my skin and
works under makeup.”Sephora review • 3 days ago
Illustrative example
Built for every team

From insights to action, for every role.

Different questions. Same answers. Purples gives every team the insights they need to make better decisions, faster.

Explore all use cases
For marketing teams

Turn what shoppers say into campaigns that work.

  • Find the messages that resonate
  • Spot emerging trends and ingredients
  • Track sentiment by product and market
  • Get ready-to-use insights for your next campaign
+32%Engagement on top claims
2.3xMore positive sentiment
Top 3Reasons to buy by category
Trend opportunity AI insight

There’s a growing demand for lightweight, non-greasy SPF for oily skin.

What shoppers sayFinally an SPF that doesn’t feel heavy or greasy!
LightweightNon-greasyOily skin
Trend over time ↗ +68%
JanFebMarAprMayJun
Recommended actions
  1. 1Highlight the lightweight texture in your next campaign
  2. 2Showcase real customer reviews about the non-greasy feel
  3. 3Prioritise this claim for upcoming product launches
Illustrative figures
For product teams

Hear what shoppers say about texture, fit, taste and packaging.

  • Rank friction points by how often they come up
  • Compare your formula or fit with rivals
  • Catch packaging and quality issues early
  • Brief R&D with the shoppers’ own words
23%Reviews mentioning packaging
4.1 → 4.6Rating after a fix
Top 5Friction points per product
Product issue AI insight

Pump failures drive 12% of negative reviews on the serum.

What shoppers sayThe pump stopped working after two weeks.
PumpLeaksPackaging
Mentions over time ↗ +41%
JanFebMarAprMayJun
Recommended actions
  1. 1Send the supplier report with the 41 verbatims attached
  2. 2Add a usage note to the product page
  3. 3Re-check the mentions in four weeks
Illustrative figures
For e-commerce teams

Fix the listing before the rating moves.

  • Spot complaint clusters by product and marketplace
  • Keep listings and claims consistent across retailers
  • Reply to shoppers in your voice, ready to approve
  • Watch rating and conversion week by week
+18%Product-page conversion
−71%Negative reviews on a fixed issue
12Listings checked every day
Listing opportunity AI insight

Shoppers search for “fragrance-free”, but the listing never says it.

What shoppers sayTook me ages to find out it’s actually fragrance-free.
Fragrance-freeSensitive skinSearch
Searches over time ↗ +62%
JanFebMarAprMayJun
Recommended actions
  1. 1Update the product page title and bullets
  2. 2Reply to the nine shoppers who asked
  3. 3Add the claim to the Sephora listing
Illustrative figures
For sales and wholesale teams

Walk into every meeting with the shelf data.

  • Find new doors and score them by fit
  • Benchmark your sell-through story against rivals
  • Draft outreach with the evidence attached
  • Track competitor launches by retailer
38New doors found and scored
2xFaster pitch preparation
Top 10Retailers by fit
New door AI insight

Ulta shoppers ask for a clean, lightweight SPF that your range already covers.

What shoppers sayWish Ulta carried something like this.
UltaClean SPFRange gap
Mentions over time ↗ +54%
JanFebMarAprMayJun
Recommended actions
  1. 1Draft the Ulta outreach with the evidence attached
  2. 2Add the three best-fit doors to this week’s brief
  3. 3Prepare the sell-through one-pager
Illustrative figures
For founders and directors

Three moves a week, with a yes or a no.

  • One brief with the decisions that need you
  • Every number linked to the reviews behind it
  • Approve, edit or decline from your chat
  • Track the impact of what you approved
10 minMost days
3Prioritised moves a week
100%Approved before anything ships
This week’s move AI insight

Approve the pump fix: reply to 12 shoppers and send the supplier report.

What shoppers sayFinally someone answered about the pump.
High impactTwo actionsReady to approve
Rating over time ↗ +0.5
JanFebMarAprMayJun
Recommended actions
  1. 1Approve the shopper replies
  2. 2Approve the supplier report
  3. 3Review next week’s brief
Illustrative figures
What we monitor

The beauty market
never stops. Neither do we.

From product reviews and competitor launches
to emerging trends and regulatory requirements,
Purples connects millions of market signals
to give you a clearer, more complete view
of the beauty industry.

  • Across the webReviews, social conversations, articles,
    competitor launches and more.
  • Structured and standardisedEnriched with product attributes, ingredients,
    categories and market metadata.
  • Global and regulatoryMapped to local regulations and claims
    in key markets.

Products & competitors

New launches, SKUs, positioning
and market share.

Consumer voices

Reviews, ratings, Q&A, social
conversations and creator content.

a

Love the texture,
finally a serum that
doesn’t feel heavy.

TextureAbsorption

My skin feels stronger
since using it!

Sensitive skinBarrier repair

Trends & innovations

Emerging ingredients, claims,
formats and white spaces.

Rising trend +142% Barrier repair serums Peptides Ceramides Gel textures

Regulatory landscape

Claims rulebooks and restricted
substances across markets.

  • EU
  • US
  • UK
  • CA

Illustrative example

  • 40,000+products monitoredacross Amazon, Sephora, Ulta and more
  • 20M+shopper reviews analysedand mapped to products
  • 100+subcategoriesfrom serums to SPF sticks
  • 4regulatory marketseach finding citing its rule
    • UK
    • EU
    • US
    • CA
What you get

From sorted portfolio to published page.

Each product comes with its evidence, a confidence level
and a clear next step — ready to review and publish.

  • All products, auto-sortedVisualise your entire portfolio, automatically
    organised by key signals and market insights.
  • Evidence at a glanceEach product comes with summarised insights,
    reviews, claims and regulatory checks.
  • Clear next stepsFrom quick wins to products to investigate,
    with a one-line explanation.
  • Publish with confidenceExport, share or push to your internal tools.
    Everything is traceable and up to date.
Where it moves your numbers

Six places a beauty shopper decides, tracked at product level.

No outcome figures are promised here. Results are re-measured every month and shared with each client's agreement.

Star rating

Protects rating and conversion

Product page

Lifts page conversion

Claims compliance

Fewer takedowns and rewrites under pressure

Rival gap

Earlier moves on positioning

Review density

Builds trust and ranking

Ingredient risk

Lead time instead of recall
How it starts

From a 30-minute demo to a shared brief.

No data project, no new tool to learn. One call with our team, then a regular brief and a short list of approvals.

  1. Day one

    A 30-minute demo

    Purples on a category like yours, hard questions answered.

  2. Week one

    30-minute setup

    Products, shades, rival set and markets. Read-only by default.

  3. From then on

    Your brief and approvals

    Suggested moves and one real customer quote. Each draft waits for you.

  4. Every month

    Re-measure and scale

    Every shipped fix re-measured. Then a second marketplace or retailer.

Questions, answered straight

What beauty founders ask first.

Which beauty categories do you cover?

Five: skincare, haircare, makeup, fragrance and bodycare, across 100+ subcategories. We are deepest in skincare, colour cosmetics, haircare and fragrance. Any Amazon marketplace; claims rulebooks for the UK, EU, US and Canada.

Does the compliance check replace my lawyer?

No. Every result says so: guidance, not legal sign-off. It scores each page out of 100 against the UK, EU, US and Canadian rulebooks, cites the rule behind every finding and stores the rulebook version.

Do you publish changes to my Amazon listing?

No. Listing copy is drafted and checked for you to paste into your marketplace. Publishing goes to your own store or channels, only after you approve. Monitoring never needs approval; sending always does.

How many products and markets can you handle?

The Portfolio was tested on a 317-product UK range, with about six markets per brand and a rival set per product and market. Bulk research runs up to 25 products at once.

How fast are the analyses?

Answers and the Quick Benchmark are instant. A product deep analysis takes about 1.5 minutes, a whole-brand check about 2.5, a competitor scan about 4 and a language audit about 7.

See Purples on a beauty range like yours.

Book a 30-minute demo: your category's complaint drivers, rivals and claims, and the fixes Purples drafts for them.

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