Skincare, beauty and coffee
Brands that trust Purples with their market.
We work with consumer brands in skincare, beauty and coffee. The details of each engagement stay private; references on request, only with the client's agreement.
Who we work with
A few of the brands we work with.
Names appear with each brand's agreement. Figures, products and plans stay between us and the client.
What clients have in common
Different shelves, the same three things.
A small team
Nobody's title is "insights". The founder, a brand lead and whoever runs the marketplace share one brief, written so any of them can act on it.
A crowded shelf
Each sells next to rivals with more reviews and bigger budgets. What they can win is the intelligence: knowing first what shoppers praise and punish.
A decision to approve rather than to analyse
They stopped asking for dashboards. They ask for the fix, drafted, with the evidence beside it. Nothing is sent, published or changed without that yes.
Founding partners
Become a reference client.
We are in invite-only beta, and the brands that join now shape the product with us. The terms are simple, written down, and they stay.
Founding terms locked
Founding partners keep the terms they join on, for as long as they stay.
Weekly time with the team
A standing weekly slot with the people who built the product: review the brief, tune the rival sets, ask for an analysis we do not do yet.
Named only with your agreement
We publish a brand name only with written agreement, and only the figures you choose to share. An anonymous reference is as welcome as a named one.
Questions, answered straight
What brands ask before becoming a client.
Can we stay anonymous?
Yes. Most of our work is never named. We publish a brand only with written agreement, and we never publish an outcome figure the client has not approved. On a reference call we describe the category and the shelf, not the brand, unless the client says otherwise.
How do you report results?
Every finding links to the reviews, listings or posts behind it and carries a confidence level; thin data is labelled low confidence or no data yet. Reports leave as PDF, Word, Excel or PowerPoint files in your name, with versions kept. Where we have measured our own method, we say whether it was a test or a live result: the 48 to 100 compliance figure on this page is a test page, not a client outcome.
Can I speak to one of your clients?
Yes, on request and with the client's agreement. We arrange a short reference call. Nothing about their figures, products or plans is shared without their written approval.
See what Purples can do for your brand.
Book a 30-minute demo. We show Purples on a category like yours and answer the hard questions.