Any Amazon marketplace, any retailer we map
Know the shelf before your first unit ships.
Before you list in a new country: who holds the shelf, which claims win, where prices sit, which retailer to prove first. One document and a 90-day plan.
- One fit score, one route, one price band
- Every number cites its source
- Launch copy checked against the market's rules
Example · SPF fluid · UKMarket Entry brief
- Amazon UKMarketplace
- Sephora UKBeauty retailer
- lookfantasticBeauty e-tailer
- QVC UKTV shopping
- eBay UKMarketplace
Fit69/100 · viable
69
Route to prove firstAmazon UK
$20–30
To approve2 launch bulletsUK rules checked
How it works
Read the full journey
Four steps, running continuously.
- STEP 1
We monitor
The category, rivals and shelf in the new market.
- STEP 2
We explain
Who holds the shelf, and what shoppers weigh.
- STEP 3
We draft the plan
One route, one band, launch copy, 90 days.
- STEP 4
You decide
A go, a no or a not yet, on evidence.
Who it is for
For the team deciding whether to launch.
A market entry is a bet made with a few weeks of research and a lot of hope. The Read replaces the hope with the shelf as it stands.
For founders
A go, a no, or a not yet.
- One fit score out of 100
- One route and one price band
- The rivals to beat, with ratings and review counts
The Read's verdictIllustrative
69/100
3 rivals to beat★ 4.72★ 4.53★ 4.64
The decision is yours; every number in it cites its source.
For marketing leads
Launch claims that pass the market's rules.
- The claims the category has worn out
- The claims nobody owns yet
- Launch copy checked against the UK, EU, US or Canadian rulebook
Claims in UK facial SPFIllustrative
"Reef-safe"on 8 of 10 rival pages
Cliché"No white cast under makeup"nobody says it yet
UntappedTwo launch bullets, checked under UK rules
For e-commerce and operations leads
One route to prove first.
- Retailers ranked by where proof is cheapest to earn
- Amazon Ads coverage set for the destination
- Widen only once the proof stack exists
Route sequence · UKIllustrative
- 1Amazon UKProve first
- 2Specialist retailerAfter the proof stack
- 3Specialist retailerAfter the proof stack
Amazon Ads scoped to the EU region
UK · destination
For the UK
Amazon UKSephora UKlookfantasticQVC UKeBay UK
What we monitor
The category, rivals and shelf, as they stand.
Any Amazon marketplace, from the US and Europe to Canada and the Gulf, plus the local retailers we map. Claims rulebooks cover the UK, EU, US and Canada; other markets on request.
21countries with retailers mapped, including the UAE and Saudi Arabia
4claims rulebooks
about5rivals analysed in depth per scan, each an incumbent or momentum
about4.5 minto compute the category brief
What you get
One document, five answers, 90 days planned.
The Read arrives as a PDF, Word document or deck, with every number citing its source. The pieces below are its chapters.
Category landscape
Who owns the conversation, and where it heads.
Share of voice, the signals shoppers weigh, rising and fading themes and a six-to-twelve-month forecast, so you launch into where the shelf is going.
- A do and don't playbook drawn from what the category rewards
- Charts built only where there are at least three real data points
Share of voice · Facial SPF · UKLast 12 months
12months
- Incumbent leader34%
- Momentum challenger18%
- Next three brands27%
- Everyone else21%
↑ Lightweight feel↑ Ease of application↓ Heavy, white castForecast · 6 to 12 months
Illustrative example
Rival set and fit
The rivals to beat, gap in numbers.
A UK example: an SPF fluid scored 69 out of 100, with the rivals holding the shelf named. Recommendation: Amazon UK first, priced in the $20–30 band.
- Signals weighed by UK shoppers: sun protection 29%, ease of application 25%
- Each rival given a role: incumbent or momentum
Rival set · SPF fluid · UKRating · reviews
69/100Viable
Dr. Jart+ Sun Stick SPF30★★★★★4.721,667
La Roche-Posay Anthelios UVAir SPF50+★★★★★4.531,079
NUXE★★★★★4.64375
RecommendationAmazon UK first · $20–30
Anonymised example from a real Market Entry brief.
Claims and price tiers
Winning words, and a price band to defend.
Every rival claim sorted into cliché, ownable, hollow, earned or untapped, so your copy says what the shelf has not heard. Price tiers: a snapshot of that day.
- Launch copy checked against the destination rulebook, scored out of 100
- Eight reporting currencies
Claims and tiers · Facial SPF · UKSnapshot, day of Read
"Reef-safe"8 of 10 rivals
Cliché"Dermatologist tested"no evidence shown
Hollow"No white cast under makeup"nobody says it yet
UntappedIllustrative example · tiers are a snapshot, not tracked over time
Retailer landscape
Which route to prove first.
Every retailer and marketplace in the destination, ranked by where proof is cheapest to earn for a brand with no reviews yet. One route first, the others queued.
- Retailer mapping across 21 countries
- Trade outreach to stores, pharmacies and spas when you widen
Routes · UK · Facial SPFRanked
Prove firstAmazon UK
After the proof stackSpecialist beauty e-tailerDepartment store
Decide at day 90TV shoppingPharmacy chain
Illustrative example
90-day plan
Tighten, build proof, then decide to widen.
One marketplace, one price band, one claim set. Then the proof stack: reviews, ratings, the rival gap. Then decide whether to widen, on evidence.
- Weekly competitor pulse and trend alarm from launch day
- Every move drafted waits for your approval
90-day plan · UK launchThree movements
Days 1–30Tighten the routeDays 31–60Build the proof stackDays 61–90Decide whether to widen
Monitored continuously · your reviews, rival pages, mentionsRe-measured monthly
Structure from the client brief; dates illustrative
Where it moves your numbers
Six decisions a launch gets right or wrong.
No outcome figures promised. Results from each launch are re-measured monthly and published only with the client's agreement.
Day-one listing
Converts from the first weekPrice position
Margin held, not discounted intoRetailer sequence
Fewer doors opened too earlyAd spend focus
Budget follows the routeTime to decision
Stop stitching the answer together across tabs
How it starts
Day one starts with a demo and connects nothing.
- Day one
A 30-minute demo
A Read on a category like yours, and your market scoped.
- Week one
Guided setup, 30 minutes
Market, lead product, rivals and retailers. Then the Read, as a PDF, Word file or deck.
- From then on
Your brief and approvals
The new shelf monitored from launch day. Each draft waits for you.
- Every month
Re-measure, then widen
The proof stack re-measured. At day 90, widen or not.
Questions before a launch
Answered straight.
Which markets do you cover?
Any Amazon marketplace, with claims rulebooks for the UK, EU, US and Canada. Retailer mapping covers 21 countries including the UAE and Saudi Arabia, and Amazon Ads coverage spans North America, Europe and the Far East. Other markets on request.
Do you track rival prices over time?
No. Price tiers in the Read are a snapshot of the day we captured them, and the document says so. Claims too. Ratings, review counts and velocity are tracked over time.
How long does the Read take?
A category brief computes in about 4.5 minutes, a competitor scan in about 4, a deck or Excel file in one to two. The Read is built after your 30-minute setup call and reviewed with you.
Is the Read a one-off, or does it continue?
It can be a one-off. Most teams keep it as the baseline: the brief tracks the new shelf from launch day, the weekly competitor pulse and trend alarm run as watches, and the proof stack is re-measured monthly.
See the shelf before you commit the stock.
Book a 30-minute call to scope the market you are considering. We show you a Market Entry Read on a category like yours.