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Watching Amazon Ads, Google Ads and Meta Ads

AI proposes each ad change. You approve it.

Purples finds wasted spend and winners held back by their budget, then proposes each change with the numbers behind it. Every change can be rolled back.

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  • Rules stay off until you switch them on
  • New campaigns always start paused
  • Every change logged, with one-click rollback
Ads Command Center · last 30 daysIllustrative
  • Amazon AdsNA · EU · Far East
  • Google AdsCampaigns, keywords
  • Meta AdsCampaign level
  • LinkedIn AdsRead-only
Wasted spend3 keywords, no sales
$640
Winner held backBudget +20%Within your cap
+20%
To approvePause 3 keywords
ROAS3.4▲ 0.4
Spend · 30 days$8,200on plan
ACOS24%▼ 3 pts
Purples watches your ad accounts, finds what wastes money and what deserves more, and drafts the change. You approve every one.
What is inside

Your ads, in six screens.

Everything about your campaigns in one place, next to what shoppers say about the products you advertise.

Ads Command CenterEvery change reversible

Overview. Spend, ROAS and ACOS across your accounts at a glance.

ROAS3.4▲ 0.4
Spend · 30 days$8,200on plan
Wasted spend$6403 keywords
ACOS24%▼ 3 pts
Spend and sales · 30 daysSalesSpend

Campaigns. Every campaign and keyword, with what it earns.

Approvals. Each proposed change waits on a card: approve, edit first or reject.

Waiting for your approvalAmazon Ads
Pause 3 keywords with no sales

$640 spent in 30 days, no sale. The keywords stay saved and can be switched back on.

Waiting for your approvalGoogle Ads
Give a winner 20% more budget

It runs out of budget most days while its ROAS stays high. Capped by your limits.

Automations. Starter rules you switch on one by one.

  • Keyword pauserAsk first
  • ACOS guardNotify
  • Winner budget +20%Off
  • Overspend alertOff
  • Search-term harvesterOff

Insights. Anomalies, wasted spend, budget advice and competitor ads.

AnomalyCost jumped on one campaign
Wasted spend$640 on 3 keywords
Budget advisorNext $100 to the brand search

Connections. Your own logins to Amazon Ads, Google Ads and Meta Ads.

  • Amazon AdsNorth America, Europe, Far East
    Connected
  • Google AdsCampaigns and keywords
    Connected
  • Meta AdsChanges at campaign level
    Connected
  • LinkedIn AdsReporting only
    Read-only

Illustrative figures

Automations

Five starter rules. Off until you switch them on.

Each rule can notify you, ask for your approval, or act on its own within the caps you set.

Keyword pauser

Pauses keywords that keep spending without a sale.

ACOS guard

Steps in when a campaign runs above your ACOS target.

Winner budget +20%

Gives more budget to campaigns that win but run out of it.

Overspend alert

Tells you the same day when spend runs ahead of plan, on Google and Meta.

Search-term harvester

Turns the search terms that convert into keywords.

You choose how each rule acts

Acting on its own stays inside your caps:

Actions per dayBudget changeSpend at stakeCooldown

Only someone with the right permission can choose "Act".

Insights

Know where the money goes, in plain words.

Wasted spend

Spend that sells nothing

No sales · $640 in 30 days

Anomalies

Jumps flagged early

Sudden jumps in cost or drops in sales.

Budget advisor

Where the next $100 earns most

Daily ads brief

Six bullets on what changed

It never invents a figure.

Competitor ads

Their ads, next to yours

Shoppers' words

Ads written from real reviews

Illustrative examples

You stay in control

Every change approved, logged and reversible.

  1. Proposed

    With the numbers behind it

    Every change comes with the spend and sales that explain it.

  2. Approved

    By your team

    Or within caps you set. Bids, budgets and keywords never move otherwise.

  3. Logged

    Before and after

    Every change keeps its receipt.

  4. Reversible

    One-click rollback

    Undo any change from its receipt.

Approved · loggedGoogle Ads · Brand search
Before$40 / day
After$48 / day+20%, within your cap
Approved by your team

Illustrative example

New campaigns start pausedA new campaign never spends until you switch it on.
Your own logins LinkedIn Ads is read-only.
Questions, answered straight

What teams ask about ads.

Which ad platforms do you support?

Amazon Ads (North America, Europe and Far East accounts), Google Ads and Meta Ads, connected with your own logins. Meta changes are made at campaign level. LinkedIn Ads can be connected for reporting only.

Can it change my campaigns on its own?

Only within limits you set. Rules start switched off. Each one can notify you, ask for approval, or act on its own within caps: actions per day, budget change, spend at stake and a cooldown. Only someone with the right permission can choose that last mode. New campaigns are always created paused.

Does it replace my agency?

No. It gives your team, or your agency, a short list of changes with the numbers behind them and a receipt for every decision.

How does it connect to reviews and social?

Ads sit next to everything else Purples knows about the product: its rating, its complaints and what creators say. Ad briefs and video ad scripts are drafted in the Workshop from shoppers’ own words and checked against claims rules.

See your ads next to what shoppers say.

Book a 30-minute demo. We show the Ads Command Center on a category like yours.

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