MCP connections · New

Purples Chat now connects to your tools through MCP.

MCP, the Model Context Protocol, is the open standard that lets AI assistants work with other apps. Purples starts with Amazon Ads, through Amazon's own MCP server.

  • Live campaign data inside the conversation
  • Your own Amazon login, no shared passwords
  • Every change waits for your approval
Purples Chat ⇄ Amazon AdsIllustrative
Purples ChatYour question
MCPModel Context Protocol
Amazon AdsAmazon's MCP server · betaNAEUFar East
A change goes through the gatePause a keyword with no sales
Your other apps, with your own logins
Purples Chat reaches Amazon Ads through MCP; your other apps connect with your own logins.
What it changes

Your tools, inside the conversation.

Ask about live campaigns

Purples Chat reads your Amazon Ads campaigns, keywords and budgets as you ask.

Changes wait for you

Any change it proposes through MCP pauses for approval first.

Your own login

Each person connects with their own Amazon account.

Every Amazon Ads region

North America, Europe and the Far East.

Illustrative examples.

How to connect

Four steps, about two minutes.

About two minutes
  1. 1

    Open Connections

    In Purples, choose the Amazon Ads tile.

  2. 2

    Sign in with Amazon

    Use your own Amazon Ads login.

  3. 3

    Pick your profile and region

    Choose the advertising account Purples Chat should work with.

  4. 4

    Ask Purples Chat

    Your campaigns answer, inside the chat.

Beyond MCP

More than 1,000 apps, with your own logins.

Store, analytics, ads, mail and team tools connect read-only by default.

Sending or changing anything asks first.

Store and analytics

Shopify, Google Analytics 4 and Search Console.

Ads
LinkedIn · read-only

Amazon Ads, Google Ads and Meta Ads. LinkedIn Ads read-only.

Mail and messaging
Klaviyo

Gmail or Outlook, Klaviyo, Slack and Notion.

Your documents
PDFExcelCSV

Brand documents and price lists.

Questions, answered straight

What teams ask about MCP.

What is MCP?

The Model Context Protocol is an open standard that lets an AI assistant use another app’s data and actions in a safe, structured way. Think of it as a universal plug between AI and software.

Which tools connect through MCP today?

Amazon Ads, through Amazon’s official MCP server, which Amazon still labels beta. Your other apps connect through standard secure logins.

Can I use Purples from my own AI assistant?

Today MCP brings your tools into Purples Chat. If you would like to reach Purples from another assistant, tell us on a demo.

Is it safe?

Connections use your own logins and stay yours. Purples Chat can read through them, and any change waits for your approval.

See Purples Chat work with your ad account.

Book a 30-minute demo. We show MCP in action on a test account.

Book a demo