Every line monitors your shoppers' reviews, your rivals and the communities talking about your category. What changes is the vocabulary and the rules.
Four category lines and one analysis for entering a new market.
Our deepest line100+ subcategories, from serums to SPF, with drafts checked against the UK, EU, US and Canadian cosmetics rulebooks.
Built for the second purchaseA vocabulary tuned to taste, texture, freshness, aroma, packaging and value per unit.
Fit, fabric, sizing, returnsSo the product page says what the garment really does before the next season ships.
Creators ranked by fitHear what the market says and find the creators who already fit, with outreach from your own mailbox.
Before the first unit ships: what shoppers reward and punish, who the rivals are, how your claims fit and which marketplace to open first. Retailer mapping covers 21 countries.
Each line page shows a worked example and names the sources it uses. Examples are labelled illustrative unless they come from a client who agreed to be named; see Clients.
Six situations we see most often, the line we would recommend, and the first thing that lands in your hands.
A product deep analysis: the complaint cluster behind the slide in the shoppers' words, with the review replies drafted and waiting for your approval.
A market-entry brief, with every number citing its source.
A quick benchmark against the rivals it will sit next to, and a watch on its first reviews. For beauty, the page is checked against each target market's rulebook before it goes live.
A creator shortlist ranked by brand fit, with outreach drafted from your own mailbox.
Fit and sizing complaints clustered per style, with the product-page changes drafted for your approval.
A quick benchmark against the rivals' versions, and a watch on the new item's first reviews.
Selling in more than one category? Start with the line for the shelf where most of your revenue sits; a second line can be added later, with its own vocabulary and rival sets.
Whichever line you choose, the first step is the same: we show Purples on a category like yours and help you pick the line that fits.