Monitoring TikTok, Instagram, Reddit and X
Hear what the market says. Call the creators who fit.
Every mention scored for mood and momentum. The creators who fit your brand, with the first message drafted. You approve every send.
- Mood, momentum and paid flags on every mention
- Creators ranked by fit, not follower count
- Nothing is sent without your approval
Haircare brand · USYour brief · illustrative
- TikTok88 mentions
- Instagram64 mentions
- Reddit34 mentions
- X26 mentions
Trend · risingBond repair
74/100
Creator who fitsTier A · 5K–50KEmail found
0.86
To approve3 creator emails
How it works
Read the full journey
Four steps, running continuously.
-
STEP 1
We listen
Mentions on four networks, with mood and paid flags.
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STEP 2
We score
Every theme gets a momentum score from 0 to 100.
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STEP 3
We shortlist
Creators ranked by fit, email found, first note drafted.
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STEP 4
You approve
Nothing is sent until you say yes.
Who it is for
Names to call, not just volume.
The creators worth a sample, the trend worth a post, the mention that has waited too long.
For founders
Which creators to call this week.
- A shortlist ranked by brand fit, not follower count
- Email found, first note drafted in your voice
- Approve or decline, one tap each
This week · 4 creators fit youIllustrative
Fit 0.90EmailFit 0.86EmailFit 0.79Email
Fit 0.71DM
3 drafts in your Gmail outbox, 1 by Instagram DM
For marketing leads
Post into a trend while it rises.
- Momentum scored 0 to 100 for every theme
- Zoom from brand to category to product
- Rival creator intel when a competitor's programme moves
Trend opportunityIllustrative
"Skin flooding" · momentum
81/100climbing
Rival creator wave · 10 days
Mentions ×3 · 2 of their creators also fit you
For community and e-commerce leads
No negative mention left two days.
- Mentions unanswered for 48 hours or more are flagged
- A calm, specific reply drafted, 60 to 120 words
- Only if you switch it on, sent once you approve
6 negative mentions past 48 hIllustrative
4 shade mismatch2 shipping delay
"Sorry the shade wasn't right. Send us a photo in daylight and we'll match you, or swap it free."
What we monitor
Four networks. Every mention, scored.
We name the networks we monitor and no others. Creators are found on TikTok; Instagram creators you pin are tracked too.
TikTokInstagramRedditX
4
networks monitored daily, every mention with its mood
0–100
momentum score for every theme in your category
5
reach tiers, from S (1M+) to D (under 5K)
25–60%
of creators with an email found, the rest reached by Instagram message
What you get
From a mention to a creator who posts.
Monitoring and drafting are automatic. Every send stops at an approval card.
Mentions
What people say about each product.
Mood, engagement and a paid flag on every mention, so you tell organic love from a sponsored post.
- Zoom from brand to category to one product
- Social is one of the seven dimensions in every diagnosis
Mentions · last 7 days
212mentions
- Positive68%
- Neutral24%
- Negative8%
- Paid partnerships9
"Finally a mask that fixes my bleached ends."
Illustrative example
Trends
Post into the wave, not after it.
Each theme gets a momentum score from 0 to 100, refreshed daily. The trend alarm says when one breaks out.
- Rising and fading themes in your brief
- Captions and video ad scripts drafted to ride one
Trend momentum · Haircare · US0–100, daily
Bond repairScalp careGlass hair · fading
Trend alarm · Bond repair is breaking outA caption and a video ad script are drafted if you want to ride it.
Illustrative example
Creators
A shortlist ranked by fit, email found.
Creators found on TikTok, scored for fit from 0 to 1 and tiered by reach. Small creators only when the fit is there.
- Rival creator intel: who posts for your competitors
- Weekly pipeline sweep so no reply goes stale
Creator shortlist · Repair maskRanked by fit
- Creator 1Dunder 5KEmail found0.90
- Creator 2A5K–50KEmail found0.86
- Creator 3B50K–250KEmail found0.79
- Creator 4C250K–1MInstagram DM0.71
Rival creator intel: two of them also post for a competitor.
Emails found for 25–60% of creators · names withheld · illustrative
Outreach
From your own inbox, never without you.
Drafts go from your Gmail or Outlook, or by Instagram message. Replies are understood in any language.
- One message per creator every 30 days, with an unsubscribe link
- Every send logged; your connections stay yours
Outreach board · October
- Drafted4
- Sent11
- Replied5 · 3 accepted
- Sample shipped3
- Posted2
Waiting for your approvalFrom your Gmail
To Creator 1 · a repair mask to try
"Hi! We loved your bond-repair routine. Could we send you our repair mask to try, no strings attached?"
Illustrative example
Measurement
What a post did, measured honestly.
Each creator post gets a 14-day engagement timeline and sentiment before and after. Engagement, not sales.
- Post measurement on Instagram and TikTok
- Calm replies to negative mentions, only if you switch them on
Post measurement · Creator 214 days tracked
Sentiment, 7 days before61%
7 days after70%
Sales attributed: not measured here, and the brief says so.
Illustrative example
Where it moves your numbers
Six places social decides for you or against you.
No outcome figures promised. Creator posts are re-measured 14 days on.
Creator spend
Fewer samples wastedReputation
Shorter time to replyContent timing
Posts land in the waveRival creators
Defend and recruit earlierTeam time
Retire the spreadsheet shift
How it starts
Day one starts with a demo and connects nothing.
- Day one
A 30-minute demo
Purples on a category like yours, hard questions answered.
- Week one
Guided setup, 30 minutes
Confirm your handles, name your rivals, connect your inbox. Read-only by default.
- From then on
Your brief and approvals
Mentions, trends and creators in your chat. Each draft waits for you.
- Every month
Re-measure, then scale
Posts measured 14 days on. Grow to around 2,000 creators.
Questions founders ask
Answered straight.
Which networks do you listen to?
TikTok, Instagram, Reddit and X, daily. Creators are found on TikTok, and Instagram creators you pin are tracked too. Creator posts are measured on Instagram and TikTok. We list the networks we monitor and no others.
Will you message creators without me?
No. Every message is drafted for you and sent from your own Gmail or Outlook only after you approve it. One message per creator every 30 days, with an unsubscribe link.
Can you prove a creator post drove sales?
Not from social data alone, and we do not pretend to. What you get is a 14-day engagement timeline for each post and sentiment seven days before and after. It is engagement, not sales, and the brief says so.
Do you reply to negative comments automatically?
Only if you switch it on, and even then nothing is posted without you. Negative mentions unanswered for 48 hours or more get a calm 60–120 word reply drafted in your voice, which waits for your approval like every other send.
Find out who is already talking about you.
Book a 30-minute demo: mentions, trends and the creators who fit, on a category like yours.