One person who can approve
A founder, brand, marketing, sales or product lead who says yes, edit first or no. Roles bring in the rest of the team.
No data project, no new tool
From your first demo to growth, every week.
You need one person who can say yes, thirty minutes for setup and the names of the rivals you watch. Purples does the monitoring.
- Nothing to connect to start
- A ten-minute pick most days
- Every real-world action waits for your approval
What you give · what you getIllustrative
- One approverYes, edit first or no
- 30 minutesGuided setup
- 3 to 5 rivalsPer hero product
Day onePortfolio sorted8 concerns
From then onYour brief, in your chat
Every actionWaits on a card
The journey
Four stages, each one earning the next.
Nothing is sent, published or changed without your approval at any stage, and every stage is measured before we suggest the next one.
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Day one
A 30-minute demo
Purples on a category like yours: Portfolio, diagnosis, brief and approvals. Then the hard questions.
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Week one
Guided setup, 30 minutes
Six steps with our team; only your role is required. You finish on your Portfolio, already classified.
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From then on
Your brief
In your chat: suggested moves, a ten-minute pick and one real customer quote. The drafts are already written.
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Every month
Measured, then scaled
Every shipped fix re-measured. What worked becomes the next step: a new market, creators, wholesale.
A week with Purples
What lands in your chat, Monday to Friday.
Most days your brief asks for ten minutes; some days it asks for nothing. An illustrative week for a skincare brand selling in the UK.
- Monitoring, benchmarks and drafts never wait for you
- Every real-world action waits for your approval and expires after 48 hours
- Every number links to the reviews, listings or posts behind it
Eye contour cream9 new mentions of "stinging" in 7 days
Complaints rising14 replies drafted in your voiceApprove
Ten-minute pick Approve the replies and add a review velocity watch.
A rival's SPF listinggained 120 reviews in 15 days
+120Review count · you loseComplaint rate · you still win
Suggested move: a weekly competitor pulse on that rivalApprove
Quick Benchmark Re-ran in seconds after the rival moved.
Tier B creatorposted about your category
0.81Waiting for your approvalFrom your Outlook
One outreach emailUnsubscribe link included.
ApproveEdit first
Brand fit 0.81 Ranked by fit, not by follower count.
76/100Moderate · EU
2 high-risk findings3 smaller ones
Fix all 91 · Low
EU · checkedUK · check still needed
Rewritten serum page Each finding cites its rule and regulator. No approval until the UK check is done.
PowerPoint · v3Monthly deck
RatingsRival benchmarkShare of voiceReady in 1 to 2 minutes
The monthly deck Every chart has at least three real data points behind it.
Illustrative week. Figures and findings are examples of the format, not a real customer's data.
What you need from your side
Three things. None of them is a data project.
Thirty minutes for setup
One live call through six steps; only your role is required. Your own logins, read-only, or skip connections entirely.
The names of three to five rivals
Per hero product and market; around five analysed in depth per scan. Change the set at any time.
Timing you can plan around
How long things take, so you can book the meeting.
- InstantAnswers and Quick BenchmarksAsk in plain English in the chat
- 1–2 minutesExcel files and decksPick the format; forward the file
- 4–7 minutesDeep analysesCompetitor scan, category brief, language audit of about 50 pages. Carry on working; the findings arrive in the chat
- Minutes, in the backgroundPortfolio classificationNothing to do; it runs after setup and after each analysis
- Every day, in your chatYour briefTen minutes: approve, edit first or decline
- Within 48 hoursA person from Purples repliesAccess requests, questions and incidents, answered by a named person
- Expire after 48 hoursApprovals waiting for youDecide, or let it lapse; nothing stale ships
Timings as measured in the product, October 2026.
Questions, answered straight
What founders ask about the first month.
Do I need to connect anything to start?
No. Purples sorts every product you sell into eight concerns with zero connections. Your own store, ads and analytics come later, during the guided setup, through your own logins and read-only by default. Monitoring never needs approval; sending or changing anything always does.
How much of my time does it take?
Thirty minutes once, for setup. Then your brief asks for a ten-minute pick most days. Approvals expire after 48 hours, so there is never a backlog waiting to be cleared, and the monthly re-measure is a report you read, not a meeting you run.
What if I disagree with a suggestion?
Edit it first or reject it. Make the same edit three times in 14 days and it becomes your house style, applied automatically. Rules you keep overriding show up as an honest note so you can change the rule rather than fight it. Nothing ships without you either way.
What happens if I ignore it for a week?
Monitoring and your monitors keep running, your brief still arrives, and nothing is sent or changed. Approvals expire after 48 hours so you come back to a clean queue, and a monitor that stays quiet for eight runs slows itself down rather than filling your chat.
Start with a 30-minute demo.
We show Purples on a category like yours, then set up your workspace with you. A person on the other end within 48 hours.